The All-Star Case

July 05, 2017

Client: All Star Training CE

About All Star Training CE: All Star Training CE offers state-approved continuing education courses that prepare workers for a variety of careers. The courses are offered online, making it easy for working professionals to gain certifications.


What We Did:

In order to increase search visibility for All Star Training CE the Search RPM team conducted:

Technical Optimization – Our technical optimization began with the 20-point inspection. The inspection uncovered unknown issues that were impacting SEO. The team also made sure tracking codes and robots.txt were correct.

On-site Optimization – The front-facing portions of the optimized web pages were also thoroughly examined to discover issues that made it difficult for search engines to index the site. We also did keyword research to find terms specific to All Star Training CE’s education niche and strategically used the keywords throughout the website. 

Education Link Outreach – Our link team reached out to education blogs and publications that offered complimentary products and information. Building these types of connections and listing the company’s business information on local resource sites helped to drive additional traffic and strengthen local search signals.

The Results:

All Star Training CE’s non-branded organic traffic increased by an astounding 257.26% year-over-year.